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London-based brand, social and content strategy director with extensive experience in the APAC market and beyond, leading growth for marketing agencies such as Highsnobiety (HS+) and DEPT®.
With a focus on lifestyle and luxury offerings, I’ve worked with a bunch of Tier 1 brands from various industries ideating, strategising and delivering highly successful campaigns for clients across multiple formats including social, earned media, branding, display, CRM, activations/events, and creative production - all with an integrated focus.
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