My ethos
Coming from a diverse background, I have always aimed to connect with audiences often overlooked by marketing.
Niche communities are finally gaining recognition for their cultural impact, but there's still much to do.
These audiences are frequently an afterthought for brands, viewed through assumptions rather than genuine engagement.
My creative and strategy focuses on authentic connections, using a bottom-up approach that involves listening to and co-designing.
Working in APAC has exposed me to these often large, culturally united consumer groups. My experience with them ranges from editorial media to integrated marketing, partnering with major brands across automotive, entertainment, luxury, travel, and sports.
Through this I've developed creative and strategies that truly represent consumers, driving resonance and better commercial outcomes - helping grow marketing agencies and media platforms in the process, always with a focus on cultural marketing.
What can I do?
For full time work, reach out via antonio@castiglia.co
Get in touch via my consultancy 20thirtyone for project based work on any of these:
>Owned Media Strategy (Social, Onsite + CRM)
>Creative Concepting
>Content Production & Management
>Branding
>Editorial & PR
>Influencer Engagement
>Research & Insights
>Community & Cultural Marketing
>Event & Activation Support
My portfolio