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Singapore Tourism F1 GP Season


I GUIDED SINGAPORE TOURISM TO HIGHLIGHT THE SINGAPORE GP AS THE ULTIMATE DESTINATION FOR A WEEKEND AWAY.
After identifying the Singapore Grand Prix as a ‘bucket list’ moment for a large portion of Boss Hunting audience based on the response to our editorial content, I approached Singapore Tourism to help them promote the race weekend as an accessible 72 hour trip from East-Coast Australia.

Through social content on Facebook and Instagram, as well as paid editorial and display ads on bosshunting.com.au, I pitched, managed and lead a campaign showcase all that Singapore has to offer and help Singapore Grand Prix achieve record crowd numbers in 2019.

The partnership produced one of the highest and most engaged
campaigns we’ve run to date, and conveyed Boss Hunting’s strength in driving not only hype and awareness, but also acquisitions and sales.

20,433 Engagements
701,603 Reach
1,256,057 Impressions
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